Metropolitan Community College recently hosted a regional conference of the National Council for Marketing & Public Relations, an association of community college communicators.
The College’s marketing and communications/public relations departments helped organize the Oct. 2-4 event at the Holiday Inn Country Club Plaza, which included several speakers with ties to MCC and Kansas City:
David Levy, a marketing strategist and member of the executive committee of the MCC Foundation, was the keynote speaker on the final day of the conference.
Another MCC Foundation board member, Bonyen Lee-Gilmore, director of communications and marketing for Planned Parenthood Great Plains, delivered the opening dinner keynote. Lee-Gilmore is also an alum of MCC-Maple Woods.
Other speakers included:
+ MCC’s Kathrine Swanson, vice chancellor for student success and engagement, and Dan Ascheman, district marketing manager, led a session on new enrollment opportunities.
+ Robert Page, the College’s executive director of inclusion and engagement, spoke on diversity programming.
+ Two KCTV5 news veterans, assignment manager Dave Pinter and content adviser Tim Holderby (a former KMBC assignment manager), spoke on “Reaching the Media Assignment Desk and Getting Your Pitch Heard.”
At the conference’s Medallion Awards ceremony, MCC’s communications and public relations team was honored with a silver award for social media or online marketing campaign. The entry was for MCC’s Relay the Way social media campaign in March and April 2016, which promoted the College’s involvement in the Royals’ 9.5-mile “first pitch” on opening day. The campaign on MCC’s Facebook and Twitter platforms yielded growth in online engagement and generated goodwill across the five campuses.
About 45 college marketing and communications professionals from a seven-state region attended the NCMPR District 5 conference.