Metropolitan Community College’s communications and public relations team won three first-place prizes in a regional competition of the National Council for Marketing & Public Relations, an association of community college communicators.
MCC’s communications team — Christina Medina, Tim Engle and Clare Otto — won gold in these categories:
College Promotional Brand Video: “Thank You, MCC Family,” which was created in conjunction with the marketing department for MCC’s 2016 employee in-service. In the video, students write notes of appreciation to MCC faculty and staff, then surprise them by presenting the notes in person.
Communications Success Story or Community Relations Campaign: #MCCGrads2017 campaign, which included about a dozen stories on 2017 grads that were shared across social media platforms. The communications team shared commencement content on Twitter about 60 times, including live-tweeting photos and videos the night of the ceremony. About 50 commencement posts were published on Facebook. The College also did extensive media outreach, garnering 20 mentions, and produced a special commencement edition of MCC Update, the employee newsletter. After the ceremony, a photo gallery and an MCC-produced video were shared on the website and on social platforms.
Excellence in Writing: A story by Tim Engle on old MCC murals discovered in Westport. In the process of converting an old junior high school to a “co-working facility,” workers came across a series of historical murals in a fourth-floor classroom. When the murals were created, the building housed the Junior College of Kansas City, as MCC was known at the time. The article included detailed photos of the murals as they looked in 2016, recollections of the son of one of the artists, and photos and newspaper stories from the 1940s.
The 2017 Medallion Awards were presented at the NCMPR joint conference of Districts 3 and 5, held Oct. 1-3 in Davenport, Iowa.